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Xenon Health

Building the go-to-market for a new cybersecurity service

Role
Business Strategy Intern
Dates
May to Aug 2025
Location
Jersey City, NJ

The question

Who should a new healthcare cybersecurity service sell to first, and with what message?

  1. Sized the market through customer interviews, market sizing and competitive research, finding $5M+ in whitespace and three regions to prioritize.
  2. Ran workshops with the CTO and sales leadership that turned customer pain points into value propositions and sales materials.
  3. Wrote and launched Google Ads campaigns, then A/B tested the messaging, keywords and landing pages.
$5M+in market whitespace identified
70%of net-new website traffic came from the campaigns
30%of landing-page visitors clicked to contact the company
5pilot clients signed with the sales materials